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A Little History to Begin…
In the 17th century, France underwent a cultural revolution with the emergence of fashion as a symbol of luxury and refinement. At the forefront of this movement were Louis XIV, the Sun King, and his minister Jean-Baptiste Colbert, who shaped the contours of unparalleled elegance.
Louis XIV, by transforming Versailles into a true sanctuary of fashion, imposed stylistic norms that captivated nobles across Europe. Flamboyant outfits and luxurious fabrics became must-haves for anyone wishing to secure a place in the royal circle. Each garment became a statement of power and taste.
Jean-Baptiste Colbert, for his part, viewed fashion as an economic lever. By supporting silk manufacturers and artisans, he transformed Paris into the fashion capital, attracting creators and enthusiasts. Thanks to his reforms, France established itself as the crucible of textile innovation, and fashion became a thriving industry.
Thus, the partnership between Louis XIV and Colbert extended beyond mere style: it elevated fashion to an art of living, shaping French identity for centuries to come. Paris, as the cradle of chic, firmly established itself on the European stage, celebrating beauty and elegance at every corner.